Kenya was late with abolishing single-use plastic bags and hardly has started any recycling

Plastic in a nutshell

Plastic production since 1950

Let's zoom in on plastic for a moment. It doesn't break down. All the plastic that has ended up in nature is still floating around in one way or another. It is estimated that about three percent of all plastic produced each year leaks into the environment. Since the large-scale introduction of plastic around the 1950s to 2017, a total of 8.3 billion tons has been produced. Of this, 6.3 billion tons  has become waste. Only 9% of that waste plastic was recycled and 12% was incinerated. The remaining 79% ended up in landfills or the environment. World production increased from two million tons in 1950 to 380 million tons in 2018 (including textile fibres). In 2017, the world produced nearly 350 million tons of plastic (excluding fibres). About half were produced in the past thirteen years. If the current trend continues, there will be approximately 12 billion tons of plastic in landfills and in the environment by 2050. There is more plastic than we can clean up, no matter how hard we try. The only way to reduce and prevent plastic pollution is to use much less plastic.

by 2050 a total of 34 billion tons of plastic will be produced if the world's plastic production continues to grow at the current rate

over 5 trillion pieces of plastic currently litter the ocean

Plastic emergency

Although The Ocean Cleanup and other organisations are working to free the oceans and rivers from plastic, the plastic on beaches is still a headache. In many countries, the rainy season is also the plastic season. With heavy rain, banks of rivers wash clean. Those rivers take all that litter with them to the sea. Then part of it ends up on the beaches. In Bali, famous tourist beaches were repeatedly covered in a thick layer of plastic and a plastic emergency was declared in January 2018 after it rained for five days. Even bulldozers were used to clean the beaches. The beach at Durban in South Africa was covered with plastic bottles after heavy rainfall. In countries such as France, Spain and Italy, half of all waste still ends up in landfills. Much is also blown into the sea and floating plastic is easily steered in a certain direction by the wind.



click here for an impression of the rainy season as the plastic season

many beaches around the world are covered in plastic

Event ratio

World Cleanup Day


Plastic was invented in the United States. People in general have very little involvement with World Cleanup Day. This is the event ratio for some countries: United States: 7 events, Germany: 902 events, France: 649 events, Italy: 591 events, Kenya: 1 event, Netherlands: 38 events, Russia: 200 events.  These private initiatives are often supported by companies. McDonald's Netherlands:


Only sustainable packaging from 2025 onwards.


Coca-Cola does a lot for The Ocean Cleanup. Nowadays, companies do want to put their shoulder to the wheel, like social institutions already have. Many will embrace the way McDonald's runs its business, but Coca-Cola's efforts  to reduce the use of plastic reduction will simply be insufficient in the eyes of others.

take a look at the many sponsors: companies and organisations

composting in sandy grounds—how’s that for encouraging news!


click here

for an impression of the importance of

water management and reforestation

we won’t give up the forests what a marvellous hike!

Tipping point

Solutions for climate issues abound —too much to list here. We want to present some of them here and to point out that the climate problem can be reversed with surprisingly simple means. For every dead end in environmental matters, there is a circular road. Alternatives to plastic are bound to come. Bacteria that eat plastic are already developing. Thanks to our technology and by working together wíth nature, we can turn the tide. Unfortunately, there are major differences worldwide in legislation, environmental standards, recycling and sustainability. Key figures in the transition are often barely known or are not heard or are ridiculed: Greta Thunberg as a youth activist, Boyan Slat who cleans the waters, Alan Savory turning sand into compost and the sadly deceased Pieter Hoff whose company is working on reforesting. The switch to a different way of dealing with the earth can only be achieved globally!

Get a grip on it

An aluminium can chucked away will not break down significantly for the first 50 years. About 60% of the cows in Tanzania, an impotant food source, are contaminated with plastic. The polar regions store CO2 along descending water flows. The water on the boundary at the polar ice is ferocious: there are all kinds of eddies where the ice is calving. That falling water flow, as if it is a waterfall within the ocean, decreases in strength due to global warming, making the water fresher and less heavy. The carbon dioxide is then no longer discharged so deep into the ocean along with those eddies. Now that this breathing of the sea is becoming parasitic, we are missing an important store of the greenhouse gas. Boreal forests, called The Taiga, the Amazon jungle and the Indonesian rainforest also need protecting. It is hoped that these five lungs of the Earth will be joined by two more: the Great Green Wall in Africa and China’s tree-planting in arid regions. The sea level is rising, the groundwater level is falling. Even the atmosphere is polluted. Too many to list when it comes to climate issues. 


James also asked for educational materials. It all starts with awareness. For the time being, our help from the Netherlands focuses on equipping the cleanup teams in the Nakuru and Kisumu districts in Kenya for World Cleaunup Day 2022.

It is known that a positive message is more effective. In addition to this campaign, we also show examples of upcycling on this site, as part of the solution to the plastic problem: The Flipflopi Project, The Amsterdam Whale and the products of Nic&Mic. Companies begin to realise that sustainability is profitable, which will accelerate the switch to a sustainable world.


It's about the future of our children andour children's children!

upcycling to a sailboat, giraffe or rowboat

sustainability may well be a revenue model


pick someone else's bike from the Amsterdam canals and use it yourself for a while


An old, unusable product can be transformed into something new. If this new product is useful and has more value than before, we speak of upcycling.

here: the flip-flops from Kenya or the plastic from the Amsterdam canals


click here for The Flipflopi Project

clicke here for  a comparable clip

click here for the result of The Flipflopi Project


clicke here for the importance of water management and reforestation

let's do it for our children and our children's children!